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Associate Professor

Kuan-Huei LEE

Associate Professor
Director of Programmes, Business, Communication and Design
PhD (Tourism Management), University of Queensland , Australia
Cluster:
Business, Communication and Design
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SIT Appointments

  • Director of Programmes, Business, Communication and Design
    – Present
  • Associate Professor
    – Present
  • Member-Cluster Evaluation Committee; Business, Communication and Design
    –
  • Programme Leader, CIA BBA Food Business Management
    –
  • Programme Director, CIA BBA Food Business Management
    –
  • Assistant Professor
    –
  • Lecturer
    –

Education

  • PhD (Tourism Management)
    University of Queensland , Australia
  • Master's of Business Administration
    University of Illinois at Urbana-Champaign , United States
  • Bachelor of Business Administration
    University of Belgrano , Argentina

Achievements

  • Prime Minister’s Australia Asia Endeavour Award Holder
  • Competent Leader Award (CL), Toastmasters International, USA
  • International Award in Barista Skills, The City & Guilds of London Institute, UK
  • Outstanding SMEs Instruction & Service Personnel Award, SMEA Ministry of Economic Affairs, Taiwan
  • Certificate of Professional Tour Escort in Spanish, The Examination Yuan, Taiwan
  • Certificate of Competent Toastmaster (CTM), Toastmasters International, USA

Professional Certification

  • Certified Hospitality Educator (CHE), American Hotel & Lodging Educational Institute
  • Certification in Hotel Industry Analytics (CHIA)
    American Hotel & Lodging Association

Research Interests

  • Consumption behaviour of food/gastronomic tourists
  • Service improvement of hospitality industry
  • Restaurant management
  • Cross-cultural and cross-regional studies of tourists travel behaviours
  • Leadership & Ethics
  • Entrepreneurship

Journal Papers

  • Zamani, H., & Lee, Kuan-Huei (2022). Chinese restaurants in Iran: Ethnic food for tourism? Journal of China Tourism Research.

  • Wang, J., Gill, C., & Lee, Kuan-Huei (2022). Effective mentoring in a work-integrated learning (WIL) program. Journal of Teaching in Travel & Tourism, 1-19.

  • Dixit, S. K., Lee, Kuan-Huei & Loo, P. T. (2021) Consumer behavior in hospitality and tourism 1st edition. Routledge.

  • Lee, Kuan-Huei (2020). The future of Bird Bird Restaurant at a crossroad. Asia Pacific Journal of Tourism Research, 1-11.

  • Lee, Kuan-Huei & Iesham, A. B. M. (2019). Muslim travelers' food sensitivity, travel, and accommodation choices. Journal of Gastronomy and Tourism, 3(4), 261-270.

  • Dixit, S. K., Lee, Kuan-Huei & Loo, P. T. (2019) Consumer behavior in hospitality and tourism, Journal of Global Scholars of Marketing Science, 29(2), 151-161.

  • Lee, Kuan-Huei; Lim, Jawn Tze-hin (2019). Future expansion possibilities for US Doggie Bakery in Singapore. Muma Case Review, 4(7), 1-11.

  • Lee, Kuan-Huei, & Scott, N. (2015). Food Tourism Reviewed Using the Paradigm Funnel Approach. Journal of Culinary Science & Technology, 13(2), 95-115.

  • Lee, Kuan-Huei, Packer, J. and Scott, N. (2015) Travel lifestyle preferences and destination activity choices of Slow Food members and non-members. Tourism Management, 46, 1-10.

  • Lee, Kuan-Huei, Scott, N. and Packer, J. (2014) The FLAG (Fits-Like-A-Glove) Decision Framework and Vacation Destination Activities of Slow Food members. Current Issues in Tourism, 1-5.

  • Lee, Kuan-Huei, Scott, N. and Packer, J. (2014). Where Does Food Fit in Tourism? Tourism Recreation Research, 39(2), 269-274.

  • Lee, Kuan-Huei, Scott, N. and Packer, J. (2014) Habitus and food lifestyle: In-destination activity participation of Slow Food members. Annals of Tourism Research, 48, 207-220.

  • Huang, T. C., Lee, T. J., and Lee, Kuan-Huei (2009). Innovative E-commerce Model for Food Tourism Products. International Journal of Tourism Research, 11, 595-600.

  • Lee, Kuan-Huei, and Lee, T. J. (2009). Building Channel Strategies and Alliances in Food Distribution. Journal of Culinary Science & Technology, 7(7), 119-131.

  • Lee, Kuan-Huei, Lee T. J., and Lin C. J. (2008). Channel Strategy of Food Tourism Industry. Journal of Tourism and Hospitality Planning & Development, 5(3), 247-256.

Books

  • Lee, Kuan-Huei (2022). Preferences and characteristics of wine tourists. In Dixit S. (Eds) Routledge Handbook of Wine Tourism. Routledge.

  • Lee, Kuan-Huei, Wang, Zhengkui & Nur Syazreema Binte Sazari (2022). Uncovering food experience from social media. In Gursoy, D. & Kaurav R. (Eds.) Handbook on Tourism and Social Media (pp.426-435). Edward Elgar Publishing.

  • Lee, Kuan-Huei (2022). Luxury hospitality and tourism during the pandemic. In Kotur A. & Dixit S (Eds.) The Emerald Handbook of Luxury Management for Hospitality and Tourism (pp. 463-477). Emerald Publishing Limited.

  • Lee, Kuan-Huei (2020). Marketing approach to tourist experience. In Dixit, S (Eds.) The Routledge Handbook of Tourism Experience Management and Marketing. Routledge.

  • Lee, Kuan-Huei & Quek A. (2020). An Effective Developmental Tool in Mentoring in the Hotel Industry. In S. M. Lim, Y. L. Foo, H. T. Loh, & X. Deng (Eds.), Applied Learning in Higher Education: Perspective, Pedagogy, and Practice (pp. 39-57). Santa Rose: Informing Science Press.

  • Lee, Kuan-Huei (2019). Slow Food movements. In Dixit, S (Eds.) The Routledge Handbook of Gastronomic Tourism. Routledge: 387-394. ISBN 978-1-138-55155-8.

  • Lee, Kuan-Huei (2017). Slow Food tourism: Preferences and behaviours. In N. Scott, J. Gao and J. Ma (Eds.) Visitor Experience Design. CABI: 237-247. ISBN 978-1-78639-189-6.

  • Lee, Kuan-Huei (2017). Conceptual foundations of consumer behaviour. In Dixit, S (Eds.) The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. Routledge: 7-15. ISBN 978-1-13-896167-8.

Teaching Modules

Food Business Management, BBA

  • MGMT-100 - Introduction to the Hospitality Industry
  • MGMT-100 - Introduction to the Hospitality Industry

Past

  • BHB1003 Organisation Behaviour & Management
  • BHB3902 Cuisine & Culture
  • ATM1003 Management in Aviation
  • ACC1003 Organisation and Management
  • BHB2005 Research Methods
  • BHB2907 Foundations of Entrepreneurship
  • MGMT410 - Leadership and Ethics
  • BHB2103 - F&B Management (2941)