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Assistant Professor

Jisu Kim

Assistant Professor
Ph.D. in Mass Communication, University of Minnesota-Twin Cities, United States
Cluster:
Business, Communication and Design
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Biography

Dr. Jisu Kim is an assistant professor at the Singapore Institute of Technology where she teaches in the Digital Communications and Interactive Media program. She is an affiliate fellow at the Information Society Project and an affiliated scholar at The Justice Collaboratory (Social Media Governance Initiative) at Yale Law School. Prior to arriving at SIT, she was on the faculty at Wenzhou-Kean University. She was also a resident fellow at the Information Society Project at Yale Law School.

Dr. Kim’s research focuses on how digital technologies influence the public’s communication and engagement with news and information on social media, with an emphasis on computational methods. Dr. Kim’s goal is to understand the factors that influence the public’s trust in organizations and engagement behaviors to help these organizations devise a better strategy for engaging with their audiences. In addition, her work seeks to examine the factors that influence users’ trust in artificial intelligence (AI) and interaction with AI platforms. She sees herself working as an interdisciplinary scholar, developing useful computer programs or platforms for organizations and their audiences to enhance productive interactions between the two parties. Dr. Kim has collaborated with many different social media platforms and media organizations for her applied research. 

Thus far, her work has been published in peer-reviewed journals, including Computers in Human Behavior, Social Media + Society, International Journal of Human-Computer Interaction, Proceedings of the ACM on Human-Computer Interaction, Journalism Practice, Corporate Social Responsibility and Environmental Management, and International Journal of Nonprofit and Voluntary Sector Marketing. She also won multiple paper awards at major communication conferences, such as the Association for Education in Journalism and Mass Communication (AEJMC). 

With respect to teaching, her teaching areas include social media, audience engagement, media practices, data analytics, data visualization, communication theories and applications. Born in Seoul, Republic of Korea, Dr. Kim earned a BA in Political Science, an MA in Journalism and Mass Communication at Korea University, and a PhD in Mass Communication from the Hubbard School of Journalism and Mass Communication at the University of Minnesota – Twin Cities.

Google Scholar
ResearchGate
Yale ISP Profile

SIT Appointments

  • Assistant Professor
    – Present

Education

  • Ph.D. in Mass Communication
    University of Minnesota-Twin Cities , United States
  • M.A. in Journalism and Mass Communication
    Korea University , South Korea
  • B.A. in Political Science
    Korea University , South Korea
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Research Interests

  • Social Media, Audience Engagement, Computational Research, Audience Analytics, Digital Journalism, Data Visualization, Social Network Analysis, Trust
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Journal Papers

  • Summary: I have published 11 journal papers, 1 book chapter, and 2 white papers  (Updated in 2023.  Full list available in Google Scholar).

  • Kim, J. (2024). The Value of a Shared Experience: Relationships between Co-Experience and Identification with Other Audiences and Audience Engagement Behaviors on Social Media. Computers in Human Behavior. Advance online publication. 

  • Katsaros, M., Kim, J., & Tyler, T. (2023). Online Content Moderation: Does Justice Need a Human Face? International Journal of Human-Computer Interaction. Advance online publication.

  • Kim, S., & Kim, J. (2023). The Propagation of the QAnon Conspiracy Theory on Facebook. In Proceedings of the ACM on Human-Computer Interaction (CSCW’2023), 7(150), 1–24.

  • Katsaros, M., Tyler, T., Kim, J., & Meares, T. (2022). Procedural Justice and Self Governance on Twitter: Unpacking the Experience of Rule Breaking on Twitter. Journal of Online Trust and Safety, 1(3), 1–26.

  • Kim, J., McDonlad, C., Meosky, P., Katsaros, M., & Tyler, T. (2022). Promoting Online Civility Through Platform Architecture. Journal of Online Trust and Safety, 1(4), 1–23.

  • Kim, J., Huh, J., Rath, B., Salecha, A., & Srivastava, J. (2021). Relationship between Citizen-Eyewitness Images and Audience Engagement with News. Journalism Practice, 16(8), 1774–1794.

  • Rim, H., Kim, J., & Dong, C. A. (2019). A Cross-National Comparison of Transparency Signaling in CSR Reporting: The United States, South Korea, and China Cases. Corporate Social Responsibility and Environmental Management, 26(6), 1517-1529.

  • Kim, J., Lewis, S. C., & Watson, B. R. (2018). The Imagined Audience for and Perceived Quality of News Comments: Exploring the Perceptions of Commenters on News Sites and on Facebook. Social Media + Society, 4(1), 1–12.

Conferences

  • Summary: I have presented 19 papers at conferences around the world. 

  • Li, H., Xie, Z., & Kim, J. (2023). Can Social Media be a Place for Feminism?: Effects of Aggressive Comments on User Engagement in Collective Action for Gender Equality in China. Paper presented to the Gender and Communication Section of the annual conference of the International Association for Media and Communication Research (IAMCR), online.

  • Kim, J. (2023). The Application of Affordance Theory in Understanding Social Media Users' Perception of Algorithms. Paper presented to the 18th Asia Pacific International Conference on Information Science and Technology (APIC-IST), online.

  • Kim, J., & Lu, X. (2023). Can Social Media Algorithms be Online Content Creators’ Business Partners?: Focusing on the Affordance of Social Media. Paper presented to the Communication & Technology Division of the annual conference of the International Communication Association (ICA), Toronto, Canada.

  • Kim, J., McDonlad, C., Meosky, P., Katsaros, M., & Tyler, T. (2022). Promoting Online Civility Through Platform Architecture: A Field Experiment on Nextdoor. Paper presented to the Communication & Technology Division of the annual conference of the International Communication Association (ICA), Paris, France

  • Kim, S., & Kim, J. (2022). The Evolution and Ecology of Disinformation: Exploring the QAnon Conspiracy Theory Narrative on Facebook. Paper presented to the Information System Division of the annual conference of the International Communication Association (ICA), Paris, France.

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Teaching Modules

Digital Communications and Integrated Media, BSc (Hons)

  • DCM1110 - Introduction to Research Methods
  • DCM2220 - Internal Communications
  • DCM2222 - Strategic and Public Communications
  • DCM3102 - Multidisciplinary Group Project (Strategic Communications)
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