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Associate Professor

Kiattipoom Kiatkawsin

Associate Professor
Ph.D. in Hospitality and Tourism Management, Sejong University, South Korea
Cluster:
Business, Communication and Design
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SIT Appointments

  • Associate Professor
    – Present
  • Assistant Professor
    –

Education

  • Ph.D. in Hospitality and Tourism Management
    Sejong University , South Korea
  • M.Sc. in Hospitality and Tourism Management
    Edinburgh Napier University , United Kingdom
  • MBA in Hospitality Management
    Hotel and Tourism Management Institute (HTMi) , Switzerland
  • PGD in Hotel Events Management
    Hotel and Tourism Management Institute (HTMi) , Switzerland

Achievements

  • Distinguished Paper Award - Academy of Global Hospitality & Tourism Conference (AGHTC). Cheongju, South Korea, May 26-28, 2017.
  • Excellent Paper Award – World Conference on Hospitality, Tourism, and Event Research (WHTER) & International Convention and Expo Summit (ICES). Seoul, South Korea. May 20-22, 2015.
  • Best International Oral Presentation Award – International Conference of Sustainable Tourism Management (ICNCEFT). Phuket, Thailand. Jan 21-22, 2016.

Professional Memberships

  • SKAL Club of Singapore
    – Present

Research Interests

  • Tourist/Consumer Behavior
  • Luxury Service Consumption
  • Tourism Experience Design
  • Foodservice/Restaurant Marketing
  • Smart Tourists/Metaverse

Journal Papers

  • Toshmirzaev, D., Ahn, Y.-J., Kiatkawsin, K., Sutherland, I., & Zielinski, S. (2022). The effect of corporate social responsibility on trustful relationship, supportive communication intention, and brand loyalty of ethnic halal restaurants. Frontiers in Psychology, 13, 1022935. https://doi.org/10.3389/fpsyg.2022.1022835

  • Gupta, V., Kiatkawsin, K., Roy, H., Promsivapallop, P., & Duggal, S. (2022). How the consumers' intentions to pay a price premium are influenced in luxury fine dining restaurants? Journal of Foodservice Business Research, 1-28. https://doi.org/10.1080/15378020.2022.2077089

  • Juraev, O., Kiatkawsin, K., Mukhammadieva, I., & Kim, J.-H. (2022). Looking abroad for growth: A study of international student's symbolic motivations in attending South Korean universities. Sustainability, 14(1), 213. https://doi.org/10.3390/su14010213

  • Kiatkawsin, K., Bui, N. A., Hrankai, R., & Jeong, K. (2021). The moderating roles of sensation seeking and worry among nature-based adventure tourists. International Journal of Environmental Research and Public Health, 18(4), 2021. https://doi.org/10.3390/ijerph18042021

  • Halim, T. M., & Kiatkawsin, K. (2021). Beauty and celebrity: Korean entertainment and its impacts on female Indonesian viewers' consumption intentions. Sustainability, 13(3), 1405. https://doi.org/10.3390/su13031405

  • Kim, S. Y., Nishonov, M., & Kiatkawsin, K. (2020). An examination of intentional visitors' destination evaluation of Tashkent and Bukhara, Uzbekistan. Journal of Tourism and Leisure Research, 32(11), 65-89. http://doi.org/10.31336/jtlr.2020.11.32.11.65

  • Kiatkawsin, K., Sutherland, I., Kim, J.-Y. (2020). A comparative automated text analysis of Airbnb reviews in Hong Kong and Singapore using Latent Dirichlet Allocation. Sustainability, 12(16), 6673. https://doi.org/10.3390/su12166673

  • Jumanazarov, S., Kamilov, A., Kiatkawsin, K. (2020). Impact of Samarkand's destination attributes on international tourists' revisit and word-of-mouth- intention. Sustainability, 12(12), 5154. https://doi.org/10.3390/su12125154

  • Kiatkawsin, K., Sutherland, I., Lee, S. K. (2020). Determinants of smart tourist environmentally responsible behavior using an extended Norm-Activation Model. Sustainability, 12(12), 4934. https://doi.org/10.3390/su12124934

  • Chi, X., Lee, S. K., Ahn, Y.-J., & Kiatkawsin, K. (2020). Tourist-perceived quality and loyalty intentions towards rural tourism in China. Sustainability, 12(9), 3614. https://doi.org/10.3390/su12093614

  • Sutherland, I., & Kiatkawsin, K. (2020). Determinants of guest experience in Airbnb: A topic modeling approach using LDA. Sustainability, 12(8), 3402. https://doi.org/10.3390/su12083402

  • Han, H., Kiatkawsin, K., Koo, B., & Kim, W. (2020). Thai wellness tourism and quality: Comparison between Chinese and American visitors' behaviors. Journal of Tourism Research, 25(4), 424-440. https://doi.org/10.1080/10941665.2020.1737551

  • Kiatkawsin, K., & Sutherland, I. (2020). Examining luxury restaurant dining experience towards sustainable reputation of the Michelin Restaurant Guide. Sustainability, 12(5), 2134. https://doi.org/10.3390/su12052134

  • Sutherland, I., Sim, Y., Lee, S. K., Byun, J., & Kiatkawsin, K. (2020). Topic modeling of online accommodation reviews via latent Dirichlet allocation. Sustainability, 12(5), 1821. https://doi.org/10.3390/su12051821

  • Bui, N. A., & Kiatkawsin, K. (2020). Examining Vietnamese hard-adventure tourists' visit intention using an extended model of goal-directed behavior. Sustainability, 12(5), 1747. https://doi.org/10.3390/su12051747

  • Han, H., Thuong, P. T. M., Kiatkawsin, K., Ryu, H. B., Kim, J., & Kim, W. (2019). Spa hotels: Factors promoting wellness travelers' postpurchase behavior. Social Behavior and Personality, 47(6), 1-13. https://doi.org/10.2224/sbp.7605

  • Han, H., Kiatkawsin, K., Ryu, H. B., Jung, H., & Kim, W. (2019). Determinants of young vacationers' recycling and conservation behavior when traveling. Social Behavior and Personality, 47(2), 1-13. https://doi.org/10.2224/sbp.7650

  • Kiatkawsin, K., & Han, H. (2019). What drives customers' willingness to pay price premiums for luxury gastronomic experiences at Michelin-starred restaurants? International Journal of Hospitality Management, 82, 209-219. https://doi.org/10.1016/j.ijhm.2019.04.024

  • Smirnova, E., Kiatkawsin, K., Lee, S. K., Kim, J., & Lee, C.-H. (2020). Self-selection and non-response biases in customers' hotel ratings - A comparison of online and offline ratings. Current Issues in Tourism, 23(10), 1191-1204. https://doi.org/10.1080/13683500.2019.1599828

  • Han, H., Kiatkawsin, K., Kim, W. (2019). Traveler loyalty and its antecedents in the hotel industry: Impact of continuance commitment. International Journal of Contemporary Hospitality Management, 31(1), 474-495. https://doi.org/10.1108/IJCHM-04-2017-0237

  • Han, K., Kiatkawsin, K., Jung, H., & Kim, W. (2018). The role of wellness spa tourism performance in building destination loyalty: The case of Thailand. Journal of Travel & Tourism Marketing, 35(5), 595-610. https://doi.org/10.1080/10548408.2017.1376031

  • Han, H., Kiatkawsin, K., Kim, W., & Lee, S. (2017). Investigating customer loyalty formation of wellness spa: Individualism vs. collectivism. International Journal of Hospitality Management, 67, 11-23. https://doi.org/10.1016/j.ijhm.2017.07.007

  • Han, H., Kiatkawsin, K., Kim, W., & Hong, J. H. (2018). Physical classroom environment and student satisfaction with courses. Assessment & Evaluation in Higher Education, 43(1), 110-125. https://doi.org/10.1080/02602938.2017.1299855

  • Kiatkawsin, K., & Han, H. (2017). An alternative interpretation of attitude and extension of the value-attitude-behavior hierarchy: The destination attributes of Chiang Mai, Thailand. Asia Pacific Journal of Tourism Research, 22(5), 481-500. https://doi.org/10.1080/10941665.2016.1276466

  • Han, H., Kim, W., & Kiatkawsin, K. (2017). Emerging youth tourism: Fostering young travelers' conservation intentions. Journal of Travel & Tourism Marketing, 34(7), 905-918. https://doi.org/10.1080/10548408.2016.1261758

  • Kiatkawsin, K., & Han, H. (2017). Young traveler's intention to behave pro-environmentally: Merging the Value-Belief-Norm theory and the Expectancy theory. Tourism Management, 59, 76-88. https://doi.org/10.1016/j.tourman.2016.06.018

Conferences

  • Kiatkawsin, K. (2021). Leveraging the third generation of blockchain technology to build the next generation of customer loyalty ecosystems. Proceedings of the 2021 TOSOK Conference. Seoul, South Korea. July 7-9, 2021.

  • Matijevic, J., & Kiatkawsin, K. (2021). Has COVID-19 changed children's view on traveling? Proceedings of the 2021 TOSOK Conference. Seoul, South Korea. July 7-9, 2021.

  • Matijevic, J., & Kiatkawsin, K. (2021). Pet owners' travel intention and perceived constraints. Proceedings of the 2021 Asia Pacific Tourism Association Conference (APTA). Online. June 30 - July 2, 2021.

  • Hrankai, R., & Kiatkawsin, K. (2020). Restaurant consumer COVID-19 preventive measure preferences: A discrete-choice modeling approach. Proceedings of the 2020 TOSOK Conference. Daegu, South Korea. November 19-21, 2020.

  • Halim, T. M., & Kiatkawsin, K. (2020). The influence of Korean entertainment on K-beauty products and visit intention: A study of Indonesian female consumers. Proceedings of the 2020 TOSOK Conference. Daegu, South Korea. November 19-21, 2020.

  • Oppokkhonov, N. & Kiatkawsin, K. (2019). Factors forming consumer willingness to pay price premiums in Izakaya: The case of Japanese restaurants in Seoul. Proceedings of the MSSU 2019 International Conference. Hua-Hin, Thailand. June 27-30, 2019.

  • Kiatkawsin, K., & Sutherland, I. (2019). A review of automated text analysis methods in hospitality and tourism research. Proceedings of the 2019 TOSOK Conference. Suwon, South Korea. January 25, 2019.

  • Sutherland, I., & Kiatkawsin, K. (2019). Optimizing Latent Dirichlet Allocation for Online Travel Agency review boards. Proceedings of the 2019 TOSOK Conference. Suwon, South Korea. January 25, 2019.

  • Kiatkawsin, K., Sutherland, I., & Baek, U. (2018). Extending the Norm-Activation Model with cultural and tradition conservation dimensions. Proceedings of the 2018 ApecTTRA Annual Chapter Conference. Ho Chi Minh City, Vietnam. December 1-3, 2018.

  • Kiatkawsin, K., & Han, H. (2018). Gender difference in prestige consumption. Proceedings of the 2018 Asia Pacific Tourism Association Conference (APTA). Mactan, Philippines. July 3-6, 2018.

  • Kiatkawsin, K., & Han, H. (2017). The antecedents of brand prestige and the role of the Michelin restaurant guide. Proceedings of the 2017 Asia Pacific Tourism Association Conference (APTA). Busan, South Korea. June 18-21, 2017.

  • Kiatkawsin, K., & Han, H. (2017). Luxury restaurant customer's willingness to pay a price premium: A Michelin-starred restaurant context. Proceedings of the 2017 Academy of Global Hospitality & Tourism Conference (AGHTC). Cheongju, South Korea. May 26-28, 2017.

  • Han, H., Kim, W., Kim, J., Jung, H., & Kiatkawsin, K. (2016). Passengers' norm-based behavior in sustainable cruise tourism. Proceedings of the 2016 Academy of Global Hospitality & Tourism Conference (AGHTC). Seoul, South Korea. May 20-23, 2016.

  • Kiatkawsin, K., & Han, H. (2016). Predictor or moderator: Contrasting the roles of price in tourism destination loyalty. Proceedings of the 2016 Academy of Global Hospitality & Tourism Conference (AGHTC). Seoul, South Korea. May 20-23, 2016.

  • Kiatkawsin, K., & Han, H. (2016). International tourists' assessment of Thailand tourism attributes: Broadening and deepening the Value-Attitude-Behavior hierarchy with emotions. Proceedings of the 2016 International Conference of Sustainable Tourism Management (ICNCEFT). Phuket, Thailand. January 21-22, 2016.

  • Han, H., Kim, J., Kiatkawsin, K., Jung, H., & Koo, B. (2016). College students' decision to enter a graduate program in hospitality and tourism. Proceedings of the 2016 International Conference of Sustainable Tourism Management (ICNCEFT). Phuket, Thailand. January 21-22, 2016.

  • Kiatkawsin, K., & Han, H. (2015). Pro-environmental behavior while traveling among young group tour travelers: Merging the Value-Belief-Norm theory and the Expectancy theory. Proceedings of the 2015 World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES). Seoul, South Korea. May 20-22, 2015.

  • Kiatkawsin, K., & Han, H. (2014). Intention to behave pro-environmentally while traveling: Merging the Value-Belief-Norm theory and the Expectancy theory. Proceedings of the 2014 Korean Scholars of Marketing Science International Conference (KSMS). Seoul, South Korea. November 22-23, 2014.

  • Kiatkawsin, K. (2014). Profiling e-Conference participants using motivations. Proceedings of the 2014 International Hospitality & Tourism Research Conference Switzerland. Lucerne, Switzerland. May 1-2, 2014.

  • Kiatkawsin, K. (2013). How leisure activities of a destination influence business travelers' motivation and satisfaction: A study of delegate attending medical conferences organized by Congrex Switzerland. Proceedings of the 2013 International Hospitality & Tourism Research Conference Switzerland. Lucerne, Switzerland. November 13-14, 2013.

Books

  • Kiatkawsin, K., & Lee, S. K. (2022). Social media influencers. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 156-159). Edward Elgar Publishing. https://doi.org/10.4337/9781800377486

  • Lee, S. K., Kiatkawsin, K., Olya, H., & Kim, S.-Y. (2018). Sustainable Cultural Heritage Tourism: Fostering ASEAN-Korea Partnership. ASEAN-Korea Centre. ISBN: 979-11-880409-14-3

Teaching Modules

Hospitality Business, B (Hons)

  • BHB3301 - Hospitality Consumer Behaviour
  • BHB2005 - Research Methods