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Associate Professor

Lee Keng NG

Associate Professor
Teaching & Learning (T&L) Lead, Business, Communication & Design Cluster
Doctor of Business Administration, University of Western Australia, Australia
Cluster:
Business, Communication and Design
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SIT Appointments

  • Teaching & Learning (T&L) Lead, Business, Communication & Design Cluster
    – Present
  • Associate Professor
    Present
  • Assistant Professor
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Education

  • Doctor of Business Administration
    University of Western Australia , Australia
  • Master of Management Research
    University of Western Australia , Australia
  • Master of Business Administration (Hospitality & Tourism Management)
    Nanyang Technological University , Singapore
  • Bachelor of Arts (Honours in Philosophy)
    National University of Singapore , Singapore
  • Bachelor of Arts
    National University of Singapore , Singapore

Achievements

  • Large Class Teaching Award - Cluster Award (2023)
  • Excellence in Teaching (Supervision of Student Learning) - Cluster Award (2022)
  • Teaching Excellence Award, SIT (AY2015, 2016, 2017, 2020 & 2021)
  • Academic Award (Teaching), Ngee Ann Polytechnic (2001, 2002, 2003 & 2004)

Corporate Experience

  • Director (ITE), Lecturer (Ngee Ann Poly), Guest Relations Mgr (Mandarin Orchard), Cabin Crew (British Airways), Program Mgr (MasterCard Intl), Client Development Mgr cum Trainer (SQ Centre), Operations Executive (KK Hospital)
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Research Interests

  • Marketing
  • Service Management: Customer Perceptions & Service Quality

Past Projects

  • The value of internships for students' psychological needs. Presented at The Asian Conference on Education & International Development, Tokyo.
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  • Sustainability: Do actions match words? Published in Hospitality Net.
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  • Scaffolding student’s ability to manage workplace ethical dilemmas using interactive case study videos. Presented at the 21st APacCHRIE conference, Clark, The Philippines.
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  • Patients’ satisfaction with the amount and the understandability of information from GPs. Published in The Singapore Family Physician journal.
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  • Guests' superstitions in the accommodation industry: demographic and psychographic analyses. Published in Journal of Business Strategy, Finance and Management.
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  • A research in Singapore: Perceptions about the importance of written English language and undergraduates' competency level. Presented at The 6th Asian Conference on Education & International Development, Tokyo.
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  • Consumers’ online shopping patterns and experiences during Covid-19 circuit breaker period, and their future shopping behaviours - in collaboration with Singapore Retailers Association.
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  • A 'positive' approach towards understanding patients’ and staff’s perceptions of a clinic waiting area - in collaboration with SATA CommHealth.
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  • Soft (service) skills in nursing care: training versus reality. The 55th Advanced Nursing & Nursing Practice Congress, Singapore.
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  • What is the hotel industry’s view regarding academia’s preparation of students as future problem solvers? The 16th APacCHRIE Conference, China.
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  • Case study on a Singaporean SME’s business in the education service industry.
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Journal Papers

  • Patients' Satisfaction with the Amount and the Understandability of Information from GPs.  The Singapore Family Physician. Volume 49(4). January - March 2023: 59. https://doi.org/10.33591/sfp.49.4.ou1

  • Customer superstitions in the accommodation industry: a demographic analysis. Journal of Business Strategy, Finance and Management. Volume 2, Issue 2, December 2021.https://doi.org/10.12944/JBSFM.03.01-02.13

     

     

  • The perceived importance of soft (service) skills in nursing care: a research study. Nurse Education Today. Volume 85, February 2020.  https://doi.org/10.1016/j.nedt.2019.104302

Conferences

  • Lee, C. C., Ng, L. K., Woo, E. W. F., & Ng, Y. K. (2023). Scaffolding students’ ability to manage workplace ethical dilemmas using interactive case study videos. Asia Pacific CHRIE International Conference, Philippines, May 25-27, 2023.

  • Ng, L. K., Lim, B. T. & Jaidev, R. (2020). “A Study in Singapore: Perceptions about the importance of written English language and undergraduates’ competency level”, virtual presentation at the 6th Asian Conference in Education and International Development, Tokyo, 23-26 March 2020.

  • Ng, L. K., Lee-Wong, S. & Ema, Y. (2008), “Holistic student development in technical education”, Asia Pacific Educational Research (APERA), Singapore.

Books

  • Ng, L.K., Tan, A.H. & Ong, J.(1996), "The impact of tourism on the Philippines", Business Opportunities in the Philippines, Prentice Hall, Singapore: 179-192.

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