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With Michael Kruesi

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Associate Professor

Michael Alexander Kruesi

Doctor of Philosophy (Ph.D.) Hotel Internationalization/Market Entry Strategies , Auckland University of Technology, New Zealand
Cluster:
Business, Communication and Design
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SIT Appointments

  • – Present

Education

  • Doctor of Philosophy (Ph.D.) Hotel Internationalization/Market Entry Strategies
    Auckland University of Technology , New Zealand
  • Master of International Business (Hons)
    University of Auckland , New Zealand
  • Bachelor of Commerce and Administration
    Victoria University , New Zealand
  • Bachelor of Applied Hotel and Tourism Management
    Pacific International Hotel Management school , New Zealand

Achievements

  • Winner of Best Oral Presentation at International Conference on Education, Marketing, Social Sciences & Humanities
  • Winner of 2022 Excellence in Teaching Award - For Commendable Supervision of Student Learning
  • Winner of the 2017 Emerald/EFMD Outstanding Doctoral Research Award

Professional Certification

  • Certified Hospitality Educator
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Research Interests

  • Sustainability
  • Non-Equity Governance Structures
  • Leadership/Employee Wellness
  • Environmental Measurement/Benchmarking
  • Triple Bottom Line
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Journal Papers

  • Phin, P., Zámborský, P., & Kruesi, M. A. (2022). Achieving Institutional Isomorphism in International Franchising through Knowledge Transfer: Evidence from the Food and Beverage Industry in Cambodia. International Journal of Hospitality & Tourism Administration, 1-32.

  • Kruesi, M. A., & Bazelmans, L. (2022). Resources, Capabilities, and Competencies: A Review of Empirical Hospitality and Tourism Research Founded on the Resource-Based View of The Firm. Journal of Hospitality and Tourism Insights.

  • Kim, S. S., Kim, P. B., Kim, S., & Kruesi, M. A. (2020). An examination of the progressive effects of hotel frontline employees’ brand perceptions on desirable service outcomes. International Journal of Hospitality Management, 84, 102334.

  • Alon, I., & Kruesi, M. A. (2019). The enigma of franchising in China. Journal of Business Strategy.

  • Kruesi, M. A., Hemmington, N. R., & Kim, P. B. (2018). What matters for hotel executives? An examination of major theories in non-equity entry mode research. International Journal of Hospitality Management, 70, 25-36.

  • Kruesi, M. A., Kim, P. B., & Hemmington, N. (2017). Evaluating foreign market entry mode theories from a hotel industry perspective. International Journal of Hospitality Management, 62, 88-100.

  • Kruesi, M. A., & Zámborský, P. (2016). The non-equity entry mode choices of international hotel organizations in New Zealand. International Journal of Hospitality & Tourism Administration, 17(3), 316-346.

Conferences

  • Remy, D., Kruesi, M. A. (2022) The Effect of Service Robots and Other Technology on Job Profiles in the Hospitality Industry. International Conference on “Education, Marketing, Social Sciences & Humanities”. Pattaya, Thailand.

  • Kruesi, M. A. & Remy, D. (2022) Green Balance: Sustainable Hotel Operations at a Glance. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Kuala Lumpur, Malaysia.

  • Kruesi, M. A., Yeoh, E., Taha, N. A., Ng, B. Y., Cheng, Z. T., Low, J. H. (2021) Use it or Lose it: Exploring Alternative Workspaces as a New Business Model for the Hotel Industry Post Covid-19. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Singapore, Singapore.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2019). Is the Enemy of my Enemy my Friend? A Comparative Analysis of how Hoteliers and Online Travel Agencies View the Rise of the Sharing Economy. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Hong Kong, China.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2015). Non-Equity Entry Modes in the hotel Sector: An Examination of the Factors Prompting the Choice between Franchising and Management Contracts. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Auckland, New Zealand.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2014). Evaluating Foreign Market Entry Mode Theories from an Industry Perspective. Asia Pacific Forum. Kaohsiung, Taiwan.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2020). If You Can't Beat Them Join Them: Diversification as a Means of Competitive Advantage in the Accommodation Sector. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Hong Kong, China.

Books

  • Remy, D., Kruesi, M. A. & Wong, S., (2022), “Integrating Data Analytics in Crisis Management”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Technopress, Volume 13, 83-90.

  • Kruesi, M. A. & Remy, D., (2022), “Technology-Based Solutions to Effective Sustainability Benchmarking in the Hotel Industry”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Technopress, Volume 13, 68-76.

  • Zámborský, P., & Kruesi, M. A. (2018). Global hotel alliance: Strategy discovery moving east. SAGE Publications: SAGE Business Cases Originals.

  • Neill, L. J., & Williamson, D., Kruesi, M. A. (2011). Hospitality report: reporting on New Zealand's Hospitality Industry (2011).

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Teaching Modules

Hospitality Business, B (Hons)

  • BHB2102 - Environmental Management
  • BHB2903 - Tourist Attraction Management

Past

  • BHB3301 - Hospitality Consumer Behaviour (3011)
  • BHB2903 - Tourist Attraction Management (2976)
  • BHB1003 - Organisational Behaviour & Management (2856)
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