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With Michael Kruesi

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Associate Professor

Michael Alexander Kruesi

Doctor of Philosophy (Ph.D.) Hotel Internationalization/Market Entry Strategies , Auckland University of Technology, New Zealand
Cluster:
Business, Communication and Design
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SIT Appointments

  • – Present

Education

  • Doctor of Philosophy (Ph.D.) Hotel Internationalization/Market Entry Strategies
    Auckland University of Technology , New Zealand
  • Master of International Business (Hons)
    University of Auckland , New Zealand
  • Bachelor of Commerce and Administration
    Victoria University , New Zealand
  • Bachelor of Applied Hotel and Tourism Management
    Pacific International Hotel Management school , New Zealand

Achievements

  • Winner of 2024 Applied Research Award
  • Winner of 2023 Applied Research Award
  • Winner of the 2022 Best Oral Presentation at International Conference on Education, Marketing, Social Sciences & Humanities
  • Winner of 2022 Excellence in Teaching Award - For Commendable Supervision of Student Learning
  • Winner of the 2017 Emerald/EFMD Outstanding Doctoral Research Award

Professional Certification

  • Certified Hospitality Educator

Professional Memberships

  • Skål International
    – Present
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Research Interests

  • Web3 / Blockchain
  • Sustainability - Environmental Measurement / Benchmarking
  • Organisational Behaviour - Leadership Effectiveness
  • Non-Equity Governance Structures
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Journal Papers

  • Kruesi, M. A., Kim, B., Kim, B.C, Kim, S. (2025) Managers’ leadership styles: organizational commitment, job autonomy and extra-role behaviours. Management Decision (In Print)

  • Shi J. & Kruesi, M. A. (2025) When Feedback Resonates: Dual Perspectives on Eco-Feedback Technology in Wildlife. Current Issues in Tourism (In Print) 

  • Remy, D. & Kruesi, M. A. (2024) Green is the New Black in the Hotel Industry: Optimizing Revenue Through Promoting Sustainability. Journal of Hospitality & Tourism Cases, 0(0) https://doi.org/10.1177/21649987241270463  

  • Kruesi, M. A., & Remy, D. (2024) Hotel Sustainability: Balancing Environmental Responsibility and Business Success. Reference Module in Social Sciences. https://doi.org/10.1016/B978-0-443-13701-3.00249-8  

  • Kruesi, M. A. & Remy, D. (2024). Block by Block: Building a Technology-Based Foundation for Sustainable Hospitality Operations, Hospitality Sales and Marketing International, (White Paper). https://doi.org/10.25447/sit.27020950 

  • Kruesi, M. A. & Remy, D. (2024). Hotels of Every Size Create the Right Technology Roadmap, Rate Gain, (White Paper). https://doi.org/10.25447/sit.27024754    

  • Kruesi, M. A. & Remy, D. (2024). A Stich in Time Saves Nive: Short-Term Revenue Optimization Strategies for Long-Term Profitability in the Hospitality Industry, Cendyne, (White Paper). https://doi.org/10.25447/sit.27024640    

  • Kruesi, M. A. & Remy, D. (2024) The power of partnership: A case study of employee and guest collaboration in hotel sustainability. In Sage Business Cases. SAGE Publications, Ltd. https://doi.org/10.4135/9781071937952  

  • Kruesi, M. A. & Bazelmans, L. (2023). Resources, Capabilities, and Competencies: A Review of Empirical Hospitality and Tourism Research Founded on the Resource-Based View of The Firm. Journal of Hospitality and Tourism Insights, 6 (2). https://doi.org/10.1108/JHTI-10-2021-0270  

  • Kruesi, M. A. & Remy, D. (2023). Pick the Low Hanging Fruit: Improving the Sustainability of Small to Medium Sized Hotels in Singapore, Singapore Hotel Association, (White Paper). https://doi.org/10.25447/sit.24145188 

  • Kruesi, M. A. & Remy, D. (2023). Two Heads are Better than One: A Collaborative Approach to Hotel Sustainability. Hospitality Net, (White Paper). https://doi.org/10.25447/sit.24145206   

  • Phin, P., Zámborský, P., & Kruesi, M. A. (2022). Achieving Institutional Isomorphism in International Franchising through Knowledge Transfer: Evidence from the Food and Beverage Industry in Cambodia. International Journal of Hospitality & Tourism Administration, 1-32. https://doi.org/10.1080/15256480.2022.2055696 

  • Remy, D. & Kruesi, M. A. (2022). You Can’t Improve on What you Don’t Measure: Linking Sustainability to Revenue Management, Hospitality Sales and Marketing International, (White Paper). https://doi.org/10.25447/sit.24137784 

  • Kim, S. S., Kim, P. B., Kim, S., & Kruesi, M. A. (2020). An examination of the progressive effects of hotel frontline employees’ brand perceptions on desirable service outcomes. International Journal of Hospitality Management, 84, 102334. https://doi.org/10.1016/j.ijhm.2019.102334   

  • Alon, I., & Kruesi, M. A. (2019). The enigma of franchising in China. Journal of Business Strategy. https://doi.org/10.1108/JBS-06-2019-0108 

  • Zámborský, P., & Kruesi, M. A. (2018). Global hotel alliance: Strategy discovery moving east. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526440044 

  • Kruesi, M. A., Hemmington, N. R., & Kim, P. B. (2018). What matters for hotel executives? An examination of major theories in non-equity entry mode research. International Journal of Hospitality Management, 70, 25-36. https://doi.org/10.1016/j.ijhm.2017.11.005 

  • Kruesi, M. A., Kim, P. B., & Hemmington, N. (2017). Evaluating foreign market entry mode theories from a hotel industry perspective. International Journal of Hospitality Management, 62, 88-100. https://doi.org/10.1016/j.ijhm.2016.12.005 

  • Kruesi, M. A., & Zámborský, P. (2016). The non-equity entry mode choices of international hotel organizations in New Zealand. International Journal of Hospitality & Tourism Administration, 17(3), 316-346. https://doi.org/10.1080/15256480.2016.1204256 

Conferences

  • Shi J., Kruesi, M. A. & Remy D. (2024) Pawprints Plus: Summing Up Visitor Perceptions on Carbon Calculations. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Seoul, Korea

  • Kruesi, M. A. (2024) Block by Block: Building a Sustainable Hospitality Operations. Hospitality Sales and Marketing International (HSAMI), Revenue Optimization Conference (ROC). Singapore

  • Kruesi, M. A. (2023) Time to Utilize and Monetize Sustainability. Hospitality Sales and Marketing International (HSAMI), Digital Marketing Conference (DMC). Phuket, Thailand

  • Kruesi, M. A. (2023) Linking Hotel Sustainability and Revenue Management. Hospitality Sales and Marketing International (HSAMI), Revenue Optimization Conference (ROC). Singapore

  • Kruesi, M. A. (2023) Sustainability Insights and Best Practices from Industry Experts (Panel Talk). Hospitality Sales and Marketing International (HSAMI), Revenue Optimization Conference (ROC). Singapore

  • Kruesi, M. A., Shi J. & Remy D. (2023) Green Arithmetic: Carbon Footprint Calculators for Tourist Attractions. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Clarke, Philippines.

  • Remy D., Kruesi, M. A. (2022) The Effect of Service Robots and Other Technology on Job Profiles in the Hospitality Industry. International Conference on “Education, Marketing, Social Sciences & Humanities”. Pattaya, Thailand.

  • Kruesi, M. A. & Remy D. (2022) Green Balance: Sustainable Hotel Operations at a Glance. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Kuala Lumpur, Malaysia.

  • Kruesi, M. A. (2022) Hotel Sustainability State of the Art. Hospitality Sales and Marketing International (HSAMI), Revenue Optimization Conference (ROC). Singapore

  • Kruesi, M. A. Yeoh, E., Taha, N. A., Ng, B. Y., Cheng, Z. T., Low, J. H. (2021) Use it or Lose it: Exploring Alternative Workspaces as a New Business Model for the Hotel Industry Post Covid-19. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Singapore, Singapore.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2020). If You Can't Beat Them Join Them: Diversification as a Means of Competitive Advantage in the Accommodation Sector. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Hong Kong, China.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2019). Is the Enemy of my Enemy my Friend? A Comparative Analysis of how Hoteliers and Online Travel Agencies View the Rise of the Sharing Economy. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Hong Kong, China.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2015). Non-Equity Entry Modes in the hotel Sector: An Examination of the Factors Prompting the Choice between Franchising and Management Contracts. Council on Hotel, Restaurant, and Institutional Education / Asia Pacific Forum. Auckland, New Zealand.

  • Kruesi, M. A., Hemmington, N. & Kim, P. B. (2014). Evaluating Foreign Market Entry Mode Theories from an Industry Perspective. Asia Pacific Forum. Kaohsiung, Taiwan.

Books

  • Remy, D., Kruesi, M. A. & Wong, S., (2022), “Integrating Data Analytics in Crisis Management”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Technopress, Volume 13, 83-90.

  • Kruesi, M. A. & Remy, D., (2022), “Technology-Based Solutions to Effective Sustainability Benchmarking in the Hotel Industry”, in International Case Studies for Hospitality, Tourism and Events Management Students and Trainees, Technopress, Volume 13, 68-76.

  • Neill, L. J., & Williamson, D., Kruesi, M. A. (2011). Hospitality report: reporting on New Zealand's Hospitality Industry (2011).

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Teaching Modules

Hospitality Business, B (Hons)

  • BHB2102 - Environmental Management
  • BHB1003 - Organisational Behaviour & Management

Past

  • BHB3301 - Hospitality Consumer Behaviour (3011)
  • BHB2903 - Tourist Attraction Management (2976)
  • BHB1003 - Organisational Behaviour & Management (2856)
  • BHB2102 - Environmental Management (2936)
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