Personal Branding for Career Advancement
Learn essential personal branding skills, overcome career stagnation and create impactful content for career advancement.
About Course
In the rapidly changing job market, personal branding is key for individuals to stand out and achieve career goals. As digital profiles and networking become increasingly vital, developing strong personal branding skills is essential for success.
This course explores key factors contributing to career stagnation and discovers strategies to navigate professional challenges.
Learners will be equipped with skills and knowledge to cultivate a persuasive and authentic personal brand that resonates with the specific target audience and advances business goals. Additionally, learners will gain effective copywriting techniques to present impactful personal profiles and create influential thought leadership content to enhance social media presence and influence.
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Skills you’ll gain
Leadership and Communication
Business Management
Who Should Attend
Professional working in fields of
Executives
Managers
Team leaders
Mid-career job seekers
Self-employed workers
Professionals from any industry
Individuals looking to build or improve their personal brand to achieve professional career goals
Learning Outcomes
Day 1
- Concept of personal branding and its significance
- Develop a personal brand strategy aligned with one’s values, strengths, and target audience
- Common brand archetypes and identifying the compatible personality and goals
- Use GenAI tools to assist in scripting narrative for personal brand story
- Develop personal brand mood board for a consistent brand identity
Day 2
- Parameters of copywriting and its applicability on social media platforms
- Principles of effective copywriting
- How to write impactful social media posts
- Develop consistent and sustainable copy to achieve personal branding goals on social media
- Use GenAI tools to design social media posts aligned with personal brand story
Teaching Team
Eric Sim Wei Sheng
Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
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Melanie Lee Min Hui
Associate faculty, Singapore University of Social Sciences, lecturer and writer
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Jeffrey Thng
Assistant Director, Centre for Career Readiness, Singapore Institute of Technology
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Course Details
Schedule
| Course Run | Dates | Time |
|---|---|---|
| Jul 2025 | 24 – 25 Jul | 9:00 am – 6:00 pm |
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Hear from Our Trainers
Fee Structure
The full fee for this course is S$3,270.00.
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$981.00 |
| Singapore Citizen (Above 40) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$381.00 |
| Singapore PR / LTVP+ Holder | 70% | S$981.00 |
| Non-Singapore Citizen | Not Eligible | S$3,270.00 |
Note:
- All fees above include GST. GST applies to individuals and Singapore-registered companies.
For Organisations
Interested in this course for your business or team?
Tailored to your organisation's specific training needs, we can help you design and develop custom courses to grow key talent and build specialist expertise to meet the future demands of work.
Course Runs
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