About Course
As technology evolves rapidly, skilled digital product managers are essential for staying abreast of trends and making data-driven decisions to optimise product performance.
Their focus on exceptional user experiences and customer-centric solutions will help businesses maintain a competitive edge in the digital domain.
This programme provides a comprehensive understanding of core concepts and practices in digital product management. It aims to equip learners with the skills to bring successful digital products to life, from ideation to execution.
Digital product managers guide iterative processes in agile development environments and foster cross-functional collaboration. They are crucial in identifying market opportunities and validating product ideas to ensure a strong product-market fit. As such, learners will be trained in product management principles and develop a customer-centric approach to product strategy and development by mastering skills for market research, user experience (UX) design, and product roadmap creation. They will also be exposed to the best practices for agile product development methodologies.
Learners will apply their knowledge in a practical setting through a Capstone Project. By the end of the course, they will acquire the skills to measure and determine relevant key metrics for product success using analytics. They will also be prepared for the Certified Scrum Product Owner (CSPO) certification, equipping them with essential knowledge for effective product management and agile practices.
Skills you’ll gain
Business Management
Project Management
Career Growth and Transition
Who Should Attend
Individuals with business, commercial or technology-related experience looking to pivot into a career in digital product management for roles such as:
Digital/Product Manager
Product Marketing Manager
Product Lead/Owner
Product Specialist
Prerequisites
Individuals should possess a relevant background, which may include:
- A minimum of a Diploma; or
- Relevant work experience in technology-related job roles; or
- Prior or current work experience in sales, commercial management, business development, marketing, or product management
Learning Outcomes
Module 1: Introduction to Digital Product Management
- Explain the role of a digital product manager by identifying key responsibilities and functions within the product development process
- Apply knowledge of the product lifecycle by outlining the stages from ideation to launch, and creating action plans for each stage
- Utilise digital product manager's toolkit to implement effective strategies for managing digital products throughout the lifecycle
Module 2: Consumer Market Research and Analysis
- Apply market research techniques to define target markets and unveil customer needs and wants
- Utilise competitive intelligence to analyse market trends, and craft a comprehensive market research plan
- Translate quantitative and qualitative data into actionable insights to validate product concepts, and build compelling case for product development
Module 3: Product Strategy and Planning
- Create a compelling value proposition by defining the target audience and articulating a clear product vision
- Design a product roadmap that prioritises features effectively and aligns with the business model and user acquisition strategy
- Develop relevant metrics and KPIs to assess product performance and associated risks to develop effective mitigation strategies
Module 4: User Experience and Product Design
- Apply user-centric design principles to create products that meet the needs and preferences of users
- Organise content effectively to enhance user flow by implementing information architecture best practices
- Analyse user feedback from testing sessions to uncover usability issues and improve product design iteratively
- Evaluate design elements such as visual storytelling and micro-interactions to create inclusive and engaging user experiences
Module 5: Agile Scrum Methodology for Digital Products
- Apply the Scrum framework to facilitate effective sprint planning and adopt an agile mindset for project success
- Implement iterative development practices to ensure continuous delivery and responsiveness to user feedback
- Analyse user testing and feedback to identify areas for improvement and enhance the overall product experience
- Evaluate progress and performance metrics during sprint retrospectives to drive continuous improvement and refine Agile processes
Module 6: Go-To-Market (GTM) Product Launch
- Create a detailed marketing strategy and launch calendar that effectively aligns with product objectives and target audience needs
- Develop a comprehensive distribution plan that establishes optimal channels for product reach and accessibility
- Design a pricing strategy and revenue model that supports the product’s market positioning and financial goals
- Craft engaging promotional campaigns and manage public relations efforts to generate pre-launch buzz and maximise product visibility
Capstone Project
- Create a comprehensive GTM strategy that includes marketing tactics, distribution channels, and pricing for a new digital product launch
- Develop and execute promotional campaigns and public relations efforts to generate pre-launch buzz and enhance visibility
- Evaluate the product launch's effectiveness by tracking performance metrics and assessing marketing strategy impact
- Analyse launch feedback and results to refine the digital product strategy and prepare a presentation for potential employers or clients
Teaching Team
Jeffrey Chai
Senior Product Manager, IBM Consulting Singapore
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Lim Wei Liang
Managing Director, ThinkX Global
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Ren Sen Ho
AI Product Manager, GovTech Singapore
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Course Details
Schedule
| Course Run | Dates | Topics and Delivery |
|---|---|---|
| Jul 2025 | 14 Jul – 25 Oct 2025 | Facilitated classroom training Classes are held once a week for 13 weeks: Weeknight classes are held at 7:00 pm – 10:00 pm Saturday classes are held from 9:00 am – 6:00 pm |
| In-person assessment (MCQ, written and project) Five tests over three months | ||
| Synchronous e-Learning Classes are held online twice a week from 7:00 pm – 10:00 pm for 13 weeks, over three months | ||
| Assignments and project works, self-learning | ||
| Asynchronous e-Learning with research and reading materials | ||
| Capstone project, self-learning with project consultation and final project presentation |
Certificate and Assessment
A Certificate of Attainment will be issued to participants who:
- Attend at least 75% of the course
- Undertake and pass non-credit bearing assessment during the course
Participants who meet the attendance requirement but do not pass the assessment will receive a Certificate of Participation.
Fee Structure
The full fee for this course is S$14,170.00.
| Funding Category | Eligible Funding | Course Fees Payable After Funding |
|---|---|---|
| Singapore Citizen (Below 40) | 70% | S$4,251.00 |
| Singapore Citizen (Above 40) Funded under SkillsFuture Mid-Career Enhanced Subsidy (MCES) | 90% | S$1,651.00 |
| Singapore Citizen who meets the additional course fee funding support criteria* | 95% | S$1,001.00 |
| Singapore PR / LTVP+ Holder | 70% | S$4,251.00 |
| Non-Singapore Citizen | Not Eligible | S$14,170.00 |
Note:
- All fees above include GST. GST applies to individuals and Singapore-registered companies.
Additional Course Fee Funding Support Criteria
To be eligible for 95% additional course fee funding support, applicants must be a Singapore Citizen and meet one of the following criteria:
- Long-term unemployed individual (unemployed for six months or more); or
- Person with disabilities; or Individual in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipient or
- Workfare Income Supplement (WIS) recipient. Additionally, they should not have received any other funding from government sources in respect of the actual grant disbursed for the programme.
SkillsFuture Credit
Learners may also use their SkillsFuture Credit and Additional SkillsFuture Credit (Mid-Career Support) to further offset out-of-pocket course fees.
SkillsFuture Mid-Career Training Allowance
Singapore Citizens, aged 40 and above, are eligible for Training Allowance amount of 50% of your average income over the latest available 12-month period, capped at $3,000 per month. Use the calculator to tabulate your Training Allowance.
Frequently Asked Questions
SCTP at SITLEARN
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Who is eligible for SCTP?
The SCTP is open to all Singapore Citizens and Permanent Residents, particularly mid-career individuals looking to transition to new sectors or job roles. Both employed and unemployed individuals are eligible.
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What is the duration of a SCTP at SITLEARN?
The duration of a SCTP at SITLEARN typically ranges from four to six months, depending on the specific programme and its requirements.
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Will the programme lead to job placements for me?
While our SCTP provides career advisory and employment facilitation services to help you in your job search, it does not guarantee job placements. You are encouraged to be proactive and open to job opportunities available.
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Will I need to have certain minimum academic qualifications to sign up for the SCTP?
Minimum academic qualifications may be required for some SCTPs. You will be assessed by our SITLEARN admission and review committee on your suitability for our programme prior to enrolment.
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Can I take up another course under the SCTP if I have not managed to find a job after completing a course?
Yes, you can take up another SCTP if you have not managed to find a job after completing a course. However, your suitability for the new course will be assessed by SITLEARN admission and review committee.
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Do I need to pay the full amount of course fees first then receive SkillsFuture Funding after?
No, you do not need to pay the full amount of course fees upfront. Different tier of SkillsFuture Funding is applied directly to the course fees, reducing the amount you need to pay out-of-pocket.
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Can I use my SkillsFuture Credit and additional SkillsFuture Credit (Mid-Career Support) to offset the out-of-pocket course fees payable?
Yes, you can use your SkillsFuture Credit and additional SkillsFuture Credit (Mid-Career Support) to offset the out-of-pocket course fees payable for SCTP.
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Can I attend 2 SCTP programmes concurrently?
No. You cannot enrol in two SCTP programmes at the same time, whether full-time or part-time, if they overlap. You must complete one SCTP before starting another.
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Can I re-attend the same SCTP programme that I have completed previously?
No. You cannot re-attend the same SCTP programme you have completed previously.
SkillsFuture Course Funding Support
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How do I know if I qualify for SkillsFuture Course Fees Funding Support?
Singapore Citizens, Permanent Residents and LTVP+ holders are eligible for SkillsFuture Course Fees Funding Support on SkillsFuture supported courses.
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If I fail the programme or drop out, what will happen to the funding I’ve received?
If you fail the programme or drop out without a valid reason, you may be required to refund the course fee subsidy you received. Trainees are encouraged to complete all modules and pass the assessments to fully benefit from the programme and retain the funding support.
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What if I turn 40 years old in the middle of the programme?
If you turn 40 years old during the programme, you will become eligible for the Mid-Career Enhanced Subsidy from the month you turn 40. This subsidy can cover up to 90% of programme fees.
SkillsFuture Mid-Career Training Allowance (TA)
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Who is eligible for SkillsFuture Mid-Career Training Allowance?
Singapore Citizens aged 40 years old and above are eligible for SkillsFuture Mid-Career Training Allowance when they enrol into full-time TA Eligible SCTPs.
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When do I apply for SkillsFuture Mid-Career Training Allowance?
You can submit your Training Allowance application up to three (3) months before the programme start date.
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Can I be employed and still be eligible for the SkillsFuture Mid-Career Training Allowance when enrolling into a full-time SCTP?
You can be employed and still apply for the Training Allowance for an eligible full-time training programme. Individuals must meet the full-time training intensity and programme requirements each month in order to receive the monthly payout.
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How do I know how many months of SkillsFuture Mid-Career Training Allowance payout I will receive for the application?
The maximum eligible period in the application refers to the maximum number of months you can receive for the Training Allowance. The actual number of months you will receive for the Training Allowance depends on the actual course duration and fulfilment of the training requirements each month.
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How is my monthly TA computed?
It is computed based on the latest available 12 months of income data from Government records (E.g CPF Board, IRAS) as of course start date.
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What if my course has been deferred or cancelled?
Your TA application will be cancelled, and you will need to re-submit a TA application where your SCTP enrolment will be treated as a new SCTP enrolment.
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What are the programme requirements I need to fulfil in order to receive the monthly training allowances?
You will need to fulfil a minimum of 75% attendance of trainer led sessions for each of the training month of the programme.
Speak to Our Career Coach
Meet Joe Leong: Your Career Coach
Joe Leong is a dedicated and experienced career coach specialising in helping mid-career professionals navigate their career transitions and up-level their skills. With a strong background in career development and a passion for empowering individuals, Joe has successfully guided numerous professionals towards achieving their career goals.
For Organisations
Interested in this course for your business or team?
Tailored to your organisation's specific training needs, we can help you design and develop custom courses to grow key talent and build specialist expertise to meet the future demands of work.
About SITLEARN
SITLEARN is the lifelong learning division of the Singapore Institute of Technology, Singapore's first University of Applied Learning. SITLEARN is dedicated to providing high-quality, industry-relevant training and education to professionals and mid-career individuals. Through its innovative Applied Learning approach, SITLEARN equips learners with practical skills and knowledge that are directly applicable in the workplace, helping them stay competitive in the evolving job market.
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