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Associate Professor Koh Sze Kee
Cluster Director
Business, Communication and Design
Welcome to the Business, Communication, and Design (BCD) cluster, where creativity meets innovation, and the business world comes to life!
Our Cluster provides a dynamic learning environment where aspiring professionals transform into industry leaders, and where research ideas translate into solutions to shape the future of business, communication and design. We believe in fostering a vibrant community that celebrates the confluence of business acumen, effective communication, and design innovation.
Our programmes are designed to empower students with knowledge and skills to excel in today’s business landscape. Whether you aspire to shape the future of global enterprises, craft compelling narratives, or create visually stunning experiences, we have the resources and expertise to guide you on your journey.
Our experienced and renowned faculty members and professional officers actively engage in numerous research initiatives and interdisciplinary projects. They possess a diverse range of expertise in applied research and are dedicated to creating an environment that fosters intellectual curiosity, collaborative inquiry, and a relentless pursuit of translatable research outcomes and knowledge. As you explore our Cluster website, you will discover that we value diverse perspectives and collaborative efforts because they are essential in addressing the complex challenges of today and shaping a brighter future.
Be a part of our community as we join hands to push the boundaries of education and research in the dynamic realms of business, communication and design.
Associate Professor Lee Kuan-Huei
Director of Programmes
Business, Communication and Design
The Business, Communication and Design (BCD) cluster offers seven degree programmes, including Accountancy, Aviation Management, Communication and Digital Media, Hospitality and Tourism Management, Business and Infocomm Technology, AND two Food Business Management degree programmes from our overseas university partner - Culinary Institute of America.
BCD students gain interdisciplinary knowledge, enabling them to work across various sectors. Each degree programme’s Industry Advisory Committee (IAC) comprises esteemed business leaders who regularly meet with faculty to ensure the curriculum remains current and industry-relevant. With the rapid development of technologies, students are required to have a foundational understanding of digital skills. We also focus on sustainability, encouraging students to grasp its impact, explore potential solutions, and implement green practices.
Entrepreneurial knowledge empowers students to explore new horizons and navigate each step of the entrepreneurial process. Beyond their primary studies, students collaborate with peers from other academic clusters on projects related to design and social context. This applied learning environment fosters experimentation and learning from mistakes while engaging with academics, industry professionals, and peers.
The Integrated Work Study Programme (IWSP) in the last year of the curriculum exposes students directly to the industry, allowing them to apply their knowledge in their specialisations. Before completing their studies, students undertake a Capstone project guided by faculty members, linking theoretical knowledge with practical application to address industry challenges.
Armed with substantial industry experience, our academic staff are dedicated to helping students connect with the industry. Beyond traditional classroom teaching, our approach includes real case projects, competitions, industry partner talks, simulations, and field trips.
The BCD cluster warmly welcomes students who are curious, open to challenges, possess a team-oriented spirit, and demonstrate perseverance to be part of our SITizen community.