Our Directors' Message

Our Cluster provides a dynamic learning environment where aspiring professionals transform into industry leaders, and where research ideas translate into solutions to shape the future of business, communication and design. We believe in fostering a vibrant community that celebrates the confluence of business acumen, effective communication, and design innovation.

Our programmes are designed to empower students with knowledge and skills to excel in today’s business landscape. Whether you aspire to shape the future of global enterprises, craft compelling narratives, or create visually stunning experiences, we have the resources and expertise to guide you on your journey.

Our experienced and renowned faculty members and professional officers actively engage in numerous research initiatives and interdisciplinary projects. They possess a diverse range of expertise in applied research and are dedicated to creating an environment that fosters intellectual curiosity, collaborative inquiry, and a relentless pursuit of translatable research outcomes and knowledge. As you explore our Cluster website, you will discover that we value diverse perspectives and collaborative efforts because they are essential in addressing the complex challenges of today and shaping a brighter future.

Be a part of our community as we join hands to push the boundaries of education and research in the dynamic realms of business, communication and design. 

The Business, Communication, and Design Cluster at SIT is dedicated to preparing students with competencies and skills tailored for today's industry, fostering agility to navigate changes in tomorrow's industry. Students are equipped with transdisciplinary knowledge, enabling them to navigate across different sectors. Each programme’s Industry Advisory Committee (IAC) is formed by esteemed business leaders in the field of expertise who meet regularly with each programme’s faculties to ensure the curriculum is updated and essential to the industry. With the rapid development of technologies, students are required to have a foundation in digital skills. Moreover, sustainability is an imperative topic, requiring students to understand its impact, explore potential solutions, and implement green practices.

Entrepreneurial knowledge empowers students to explore new horizons and navigate each step of the exploration process. Beyond the solid foundation gained in their respective areas of study, students collaborate with peers from other clusters, engaging in projects related to design and social context. The learning environment encourages experimentation and learning from mistakes while interacting with academics, industry professionals, and peers.

Our Integrated Work Study Programme (IWSP) in the second and third years of study exposes students directly to the industry, allowing them to apply their foundational knowledge in their respective specialisations. Before completing their studies, students undertake a Capstone project, linking theoretical knowledge with practical application to address industry challenges guided by our faculties.

Our academic staff, possessing substantial industry experience, are committed to facilitating students' connections with the industry. Beyond traditional classroom teaching, our approach blends real case projects, competitions, industry partner talks, simulations, and field trips.

The BCD cluster enthusiastically welcomes all students who are curious, open to challenges, possess a team-oriented spirit, and demonstrate perseverance to join our dynamic environment and be a SITizen.