Course Overview
In the rapidly changing job market, personal branding is key for individuals to stand out and achieve career goals. As digital profiles and networking become increasingly vital, developing strong personal branding skills is essential for success.
This course explores key factors contributing to career stagnation and discovers strategies to navigate professional challenges.
Learners will be equipped with skills and knowledge to cultivate a persuasive and authentic personal brand that resonates with the specific target audience and advances business goals. Additionally, learners will gain effective copywriting techniques to present impactful personal profiles and create influential thought leadership content to enhance social media presence and influence.
Programme Partner
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Who Should Attend
Professionals working in fields of:
- Executives
- Managers
- Team leaders
- Mid-career job seekers
- Self-employed workers
- Professionals from any industry
- Individuals looking to build or improve their personal brand to achieve professional career goals
Hear from Our Trainers
What You Will Learn
Day 1
- Concept of personal branding and its significance
- Develop a personal brand strategy aligned with one’s values, strengths, and target audience
- Common brand archetypes and identifying the compatible personality and goals
- Use GenAI tools to assist in scripting narrative for personal brand story
- Develop personal brand mood board for a consistent brand identity
Day 2
- Parameters of copywriting and its applicability on social media platforms
- Principles of effective copywriting
- How to write impactful social media posts
- Develop consistent and sustainable copy to achieve personal branding goals on social media
- Use GenAI tools to design social media posts aligned with personal brand story
Teaching Team
Eric Sim Wei Sheng
Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
Melanie Lee Min Hui
Associate faculty, Singapore University of Social Sciences, lecturer and writer
Jeffrey Thng
Assistant Director, Centre for Career Readiness, Singapore Institute of Technology
Schedule
Course Run | Dates | Time |
---|---|---|
Jan 2025 | 16 – 17 Jan 2025 | 9:00 am – 6:00 pm |
Certificate and Assessment
A Certificate of Participation will be issued to participants who:
- Attend 75% of the course; and
- Undertake and pass non-credit bearing assessment during the course
Fee Structure
The full fee for this course is S$3,270.00
Category | After SF Funding |
---|---|
Singapore Citizen (Below 40) | S$981.00 |
Singapore Citizen (40 & Above) | S$381.00 |
Singapore PR / LTVP+ Holder | S$981.00 |
Non-Singapore Citizen | S$3,270.00 (No Funding) |
Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.
Course Runs
Upcoming Events
New Engineering Micro-credentials Launching Soon!
Exciting news! We are introducing new micro-credentials in Electrical and Electronic Engineering & Infrastructure and Systems Engineering. Be among the first to know by registering your interest today! Register now →