Course Overview

Domain
Business, Communication and Design
Format
Short Course
Duration
2 days
Fee Subsidy
Up to 90% SF Funding

In the rapidly changing job marketing, personal branding is key for individuals to stand out and achieve career goals. As digital profiles and networking become increasingly vital, developing strong personal branding skills is essential for success.

This course explores key factors contributing to career stagnation and discovers strategies to navigate professional challenges.

Learners will be equipped with skills and knowledge to cultivate a persuasive and authentic personal brand that resonates with the specific target audience and advances business goals. Additionally, learners will gain effective copywriting techniques to present impactful personal profiles and create influential thought leadership content to enhance social media presence and influence.

Programme Partner

This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.

Offshoots Academy by Tuber Logo

Who Should Attend

Professionals working in fields of:

  • Executives
  • Managers
  • Team leaders
  • Mid-career job seekers
  • Self-employed workers
  • Professionals from any industry
  • Individuals looking to build or improve their personal brand to achieve professional career goals

Hear from Our Trainers

Eric Sim Wei Sheng
"It would be almost impossible to grow influence and social capital without personal branding. This course will lay the foundations for learners to create an authentic and credible personal brand."
Eric Sim Wei Sheng
Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue
Melanie Lee Min Hui
"The success of a personal brand lies in how well you communicate your values and personality. In this course, you’ll learn how to create and diversify social media messaging to connect with your networks."
Melanie Lee Min Hui
Associate faculty, Singapore University of Social Sciences, lecturer and writer

What You Will Learn

Day 1

  • Concept of personal branding and its significance
  • Develop a personal brand strategy aligned with one’s values, strengths, and target audience
  • Common brand archetypes and identifying the compatible personality and goals
  • Use GenAI tools to assist in scripting narrative for personal brand story
  • Develop personal brand mood board for a consistent brand identity

Day 2

  • Parameters of copywriting and its applicability on social media platforms
  • Principles of effective copywriting
  • How to write impactful social media posts
  • Develop consistent and sustainable copy to achieve personal branding goals on social media
  • Use GenAI tools to design social media posts aligned with personal brand story

Teaching Team

Eric Sim Wei Sheng
Eric Sim Wei Sheng

Adjunct lecturer, Temasek Polytechnic, co-founder and managing director, Epic Dialogue

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Melanie Lee Min Hui
Melanie Lee Min Hui

Associate faculty, Singapore University of Social Sciences, lecturer and writer

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Jeffrey Thng
Jeffrey Thng

Assistant Director, Centre for Career Readiness, Singapore Institute of Technology

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Schedule

Course Run Dates Time
Jan 2025 16 – 17 Jan 2025 9:00 am – 6:00 pm

Certificate and Assessment

A Certificate of Participation will be issued to participants who:

  • Attend 75% of the course; and
  • Undertake and pass non-credit bearing assessment during the course

Fee Structure

The full fee for this course is S$3,270.00

Category After SF Funding
Singapore Citizen (Below 40) S$981.00
Singapore Citizen (40 & Above) S$381.00
Singapore PR / LTVP+ Holder S$981.00
Non-Singapore Citizen S$3,270.00 (No Funding)


Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.

Course Runs

There are no upcoming course runs at the moment.

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