Narrative-based marketing resonates better with modern audiences than traditional messaging by crafting engaging brand stories. By integrating journalistic storytelling techniques, brands create compelling narratives that captivate consumers and enhance communication strategies.
This 2-day course teaches learners what makes for a captivating story, and how to apply journalistic principles to brand storytelling and connect businesses with their target audience.
It draws upon the principles of journalistic writing to equip learners with specific written communication techniques to apply in content creation for publications, websites, and social media.
At the end of the course, learners will be equipped with the fundamentals of narrative-based marketing and be able to demonstrate the strategic use of storytelling to capture audience attention around a brand, product, or campaign message.
This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.
Professionals working in fields of:
Day 1
Day 2
Lecturer, writer and poet
Director, Corporate Communications, Singapore Institute of Technology
| Course Run | Dates | Time |
|---|---|---|
| Jan 2025 | 6 – 7 Jan 2025 | 9:00 am – 6:00 pm |
A Certificate of Participation will be issued to participants who:
The full fee for this course is S$3,270.00
| Category | After SF Funding |
|---|---|
| Singapore Citizen (Below 40) | S$981.00 |
| Singapore Citizen (40 & Above) | S$381.00 |
| Singapore PR / LTVP+ Holder | S$981.00 |
| Non-Singapore Citizen | S$3,270.00 (No Funding) |
Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.
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