Course Overview

Domain
Business, Communication and Design
Format
Short Course
Duration
2 days
Fee Subsidy
Up to 90% SF Funding

Narrative-based marketing resonates better with modern audiences than traditional messaging by crafting engaging brand stories. By integrating journalistic storytelling techniques, brands create compelling narratives that captivate consumers and enhance communication strategies.

This 2-day course teaches learners what makes for a captivating story, and how to apply journalistic principles to brand storytelling and connect businesses with their target audience.

It draws upon the principles of journalistic writing to equip learners with specific written communication techniques to apply in content creation for publications, websites, and social media.

At the end of the course, learners will be equipped with the fundamentals of narrative-based marketing and be able to demonstrate the strategic use of storytelling to capture audience attention around a brand, product, or campaign message.

Programme Partner

This course is a collaboration with OFFSHOOTS ACADEMY by TUBER.

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Who Should Attend

Professionals working in fields of:

  • Editorial content creation
  • Content marketing
  • Copywriting
  • Social media marketing
  • Public relations, advertising and media relations
  • Corporate communications
  • Marketing communications
  • Branding and publicity

Hear from Our Trainer

Felix Cheong Seng Fei
“Narrative-driven marketing is what will make your customers remember your brand because everyone remembers a good storyline over a good product. This course will help you get started.”
Felix Cheong Seng Fei
Instructor, lecturer, writer and poet

What You Will Learn

Day 1

  • Identify principles of effective writing and apply these principles in copywriting
  • Acquire skills in visual literacy
  • Apply journalistic principles to write an engaging story
  • Use storytelling to promote a product

Day 2

  • Understand and apply news values
  • Understand and evaluate ethical journalistic practices
  • Execute journalistic style writing
  • Plan and conduct interviews with relevant sources to tell a newsworthy story
  • Promote a product using storytelling

Teaching Team

Felix Cheong Seng Fei
Felix Cheong Seng Fei

Lecturer, writer and poet

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Sabrina Chua
Sabrina Chua

Director, Corporate Communications, Singapore Institute of Technology

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Schedule

Course Run Dates Time
Jan 2025 6 – 7 Jan 2025 9:00 am – 6:00 pm

Certificate and Assessment

A Certificate of Participation will be issued to participants who:

  • Attend 75% of the course; and
  • Undertake and pass non-credit bearing assessment during the course

Fee Structure

The full fee for this course is S$3,270.00

Category After SF Funding
Singapore Citizen (Below 40) S$981.00
Singapore Citizen (40 & Above) S$381.00
Singapore PR / LTVP+ Holder S$981.00
Non-Singapore Citizen S$3,270.00 (No Funding)


Note: All fees above include GST. GST applies to individuals and Singapore-registered companies.

Course Runs

January 2025
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06 Jan 2025 - 07 Jan 2025
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2 days
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In-person
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SIT Punggol Campus, 1 Punggol Coast Road, Singapore 828608
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SGD $3,270.00
Up to 90% SF Funding
Apply By:
15 Dec 2024 23:59