Marketing Management

This module aims to open students’ eyes and broaden students’ minds to the omnipresent marketing concepts that they grew up with and are surrounded by. The practical uses of these concepts will be illustrated via a multitude of real-life examples in local and international settings. Topics covered in the module include creating customer relationships and value through marketing,  ethical and social responsibility in marketing, understanding consumer behaviour, marketing research, developing new products and services, service marketing, and strategic marketing process.