Programme Overview

Qualification
Bachelor of Business in Communication and Digital Media
Provider
Singapore Institute of Technology
Duration
3 years
Total credits
180
Application period
8 January to 19 March 2025
Next intake
Campus location
SIT Punggol Campus

The Bachelor of Business in Communication and Digital Media is a three-year direct honours degree programme that prepares students for a career in Communications and Media sectors.

Graduates will be able to work in a wide variety of fields, leveraging on skills gained in three core areas — Digital Web Analytics, Integrated Media Management and Digital Media Production.

Curriculum Highlights
  • Digital Innovations for Integrated Media
  • Marketing Communications in the Digital World
  • Social Media Analytics
  • Strategic and Public Communications 
  • Eight-month Integrated Work Study Programme
Career Opportunities

 Graduates can look forward to careers in these areas:

  • Digital Strategy
  • Data Analytics
  • Corporate Communications
  • Public Relations
  • Advertising

Integrated Work Study Programme

Integrated Work Study Programme provides students with the opportunity to undertake real work. Held over the span of eight months, it is designed to be more in-depth than a traditional internship. You will gain real work experience and apply the theories you learn in class with actual practice.

Career Options

Graduates can look forward to working in, but not limited to, the following occupational fields:

  • Digital Strategy
  • Data Analytics
  • Corporate Communications
  • Public Relations
  • Advertising

Programme Structure (AY2025/26)*

  1. Core Modules
    (123 Credits)
  2. Elective Modules
    (42 Credits)
  3. University Modules
    (15 Credits)
Module Title Credits
Business Accounting 6
Business Economics 6
Business Strategies and Entrepreneurship 6
Corporate ESG and Business Ethics* 6
Data-Driven Business Analysis 6
Applied Data Analytics 3
Business Marketing Functional 6
Capstone 10
IWSP Work Attachment 20
Integrative Business Management 6
Media and Communications Theory 6
Media Regulation and Ethics 6
Collaborative Digital Media Production 6
Principles of Public Relations 6
Writing and Storytelling for Digital Media 6
Qualitative Research Methods in Communications 6
Data Analytics and Visulisation 6
Contemporary Topics in Communication and Digital Media 6

* The programme structure is subject to change without prior notice. SIT regularly reviews its curriculum to ensure that it remains industry-relevant and prepares our students for the evolving needs of industry.

Eligibility and Exemption

Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates, and holders of equivalent Year 12 qualifications are welcome to apply.

Subject to approval, diploma holders may apply for appropriate module exemptions on a voluntary basis. SIT will deliberate the exemption requests based on educational considerations.

Qualification

English Subject

Minimum Grade Required

GCE O Level

English as First Language

B4

International English Language Testing System (IELTS Academic Module)

International English Language Testing System (IELTS)

7.5 for all components (Listening, Reading, Writing and Speaking)

Polytechnic Foundation Programme (PFP)

English Modules

B

GCE A Level

General Paper/Knowledge & Inquiry

C

International Baccalaureate (IB)

SL/HL ‘English A: Language & Literature’ OR SL/HL ‘English A: Literature’ OR SL/HL ‘Literature & Performance’

5

NUS High School Diploma

EL4101 or higher (EL5101, 6103) modules

C

 

Additional Requirements

It is compulsory for applicants applying to the Digital Communications and Integrated Media degree programme to submit a written essay and media portfolio via the SIT Admission Portal to be considered for admission. You may refer to the programme-specific requirements for more details.

Programme-specific Requirements

Fees and Finances

Subsidised fees per credit
$125.00
Total credit
180
Tuition fees: $22,500.00 for SG Citizens / $96,878.00 Non-subsidised fees.
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Subsidised fees per credit
$262.00
Total credit
180
Tuition fees: $47,160.00 for Permanent Resident / $96,878.00 Non-subsidised fees.
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Subsidised fees per credit
$353.10
Total credit
180
Tuition fees: $63,558.00 for International Student / $96,878.00 Non-subsidised fees.
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Learn more about
  1. Tuition Grant Scheme
  2. Incidental Fees
  3. Financial Aid
  4. Miscellaneous Fees
  5. Payment

Industry Advisory Committee


The members of the Industry Advisory Committee for this programme are:

Mr Howie Lau
Managing Director, Corporate Development & Partnerships
NCS Group
Ms Rowena Bhagchandani
Chief Executive Officer/Co-Founder
BLK J Pte Ltd
Mr Glen Francis
Chief Technology Officer
Singapore Press Holdings Ltd
Mr Ryan Lim
Founder and Principal Consultant 
QED Consulting
Ms Hui-E Seeto
Head
Marketing, Digital Media Solutions, Business and Enterprises, APAC Adobe
Mr Parminder Singh
Chief Commercial and Digital Officer
Mediacorp Pte Ltd
Mr Andrew David Jonathan Spink
Former Chief Executive Officer
HBO Asia