Programme Overview

Qualification
Bachelor of Business in Communication and Digital Media
Provider
Singapore Institute of Technology
Duration
2 years 8 months
Total credits
180
Application period
8 January to 19 March 2025
Next intake
Campus location
SIT Punggol Campus

The Bachelor of Business in Communication and Digital Media is a three-year direct honours degree programme that prepares students for a career in Communications and Media sectors.

Graduates will be able to work in a wide variety of fields, leveraging on skills gained in three core areas — Digital Web Analytics, Integrated Media Management and Digital Media Production.

Curriculum Highlights
  • Entrepreneurial Digital Media Production
  • Writing and Storytelling for Digital Media
  • Social Media Analytics
  • Marketing & Advertising in a Digital World 
  • Strategic and Public Communications
  • Overseas Immersion Programme 
  • Eight-month Integrated Work Study Programme (local or overseas)
Career Opportunities

 Graduates can look forward to careers in these areas:

  • Digital Media Analyst and Strategist
  • Public Relations and Corporate Communication Professional
  • Digital Content Creator and Planner
  • Advertising, Branding, and Marketing Professional
  • Digital Media Entrepreneur

Integrated Work Study Programme

Integrated Work Study Programme provides students with the opportunity to undertake real work. Held over the span of eight months, it is designed to be more in-depth than a traditional internship. You will gain real work experience and apply the theories you learn in class with actual practice.

Career Options

Graduates can look forward to working in, but not limited to, the following occupational fields:

  • Digital Strategy
  • Data Analytics
  • Corporate Communications
  • Public Relations
  • Advertising

Programme Structure (AY2025/26)*

  1. Common Modules
    (45 Credits)
  2. Core Modules
    (78 Credits)
  3. Elective Modules
    (24 Credits)
  4. University Modules
    (15 Credits)
  5. Unrestricted Electives
    (18 Credits)
Module Title Credits
Business Accounting 6
Business Economics 6
Business Strategies and Entrepreneurship 6
Corporate ESG and Business Ethics 6
Data-Driven Business Analysis 6
Applied Data Analytics 3
Business Marketing Functional 6
Integrative Business Management 6

* The programme structure is subject to change without prior notice. SIT regularly reviews its curriculum to ensure that it remains industry-relevant and prepares our students for the evolving needs of industry.

Eligibility and Exemption

Diploma holders from any of the five local polytechnics, A level / NUS High School Diploma / IB Diploma graduates, and holders of equivalent Year 12 qualifications are welcome to apply.

Subject to approval, diploma holders may apply for appropriate module exemptions on a voluntary basis. SIT will deliberate the exemption requests based on educational considerations.

Qualification

English Subject

Minimum Grade Required

GCE O Level

English as First Language

B4

International English Language Testing System (IELTS Academic Module)

International English Language Testing System (IELTS)

7.5 for all components (Listening, Reading, Writing and Speaking)

Polytechnic Foundation Programme (PFP)

English Modules

B

GCE A Level

General Paper/Knowledge & Inquiry

C

International Baccalaureate (IB)

SL/HL ‘English A: Language & Literature’ OR SL/HL ‘English A: Literature’ OR SL/HL ‘Literature & Performance’

5

NUS High School Diploma

EL4101 or higher (EL5101, 6103) modules

C

 

Additional Requirements

Written Essay Assignment:

Applicants are to submit a 700-word essay (PDF or Word document) via the SIT Admission Portal, documenting their thoughts on any ONE of the following topics:

  • Protection from Online Falsehoods and Manipulation Act (POFMA)
  • The impact of generative Artificial Intelligence tools such as ChatGPT on media and communication professionals
  • An increasingly high-tech and digitally-connected world is the preferred future

Spelling, grammar, and sentence structure, along with the correct use of punctuation, capitalisation, quotation marks, etc. are all considered, so proofread your essay carefully. You are required to properly attribute your sources. The essays will be checked for plagiarism and AI-generated content.

Media Portfolio:

The media portfolio demonstrates the applicant’s media knowledge and content creation competencies. The portfolio should contain the applicant’s past works that clearly demonstrate media-related competencies. These works may include video productions, animations, post-production editing, print, photographs, and campaigns. The media portfolio should contain original work by the applicant and not content copied from other media sources.

The portfolio should include (documents to be submitted via the SIT Admissions Portal):

  • A 1-page PDF or Word document write up, explaining applicant’s role in each production captured in the reel or media video slideshow;
  • A weblink to applicant’s:
    • Video production demonstration reel [1min] with appropriate short captions explaining applicant’s competencies OR
    • Media video slideshow (print/photographs/campaigns) with appropriate short captions explaining applicant’s competencies [1min]

Programme-specific Requirements

Fees and Finances

Subsidised fees per credit
$125.00
Total credit
180
Tuition fees: $22,500.00 for SG Citizens / $96,878.00 Non-subsidised fees.
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Subsidised fees per credit
$262.00
Total credit
180
Tuition fees: $47,160.00 for Permanent Resident / $96,878.00 Non-subsidised fees.
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Subsidised fees per credit
$353.10
Total credit
180
Tuition fees: $63,558.00 for International Student / $96,878.00 Non-subsidised fees.
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Learn more about
  1. Tuition Grant Scheme
  2. Incidental Fees
  3. Financial Aid
  4. Miscellaneous Fees
  5. Payment

Industry Advisory Committee


The members of the Industry Advisory Committee for this programme are:

Mr Howie Lau
Managing Director, Corporate Development & Partnerships
NCS Group
Ms Rowena Bhagchandani
Chief Executive Officer/Co-Founder
BLK J Pte Ltd
Mr Glen Francis
Chief Technology Officer
Singapore Press Holdings Ltd
Mr Ryan Lim
Founder and Principal Consultant 
QED Consulting
Ms Hui-E Seeto
Head
Marketing, Digital Media Solutions, Business and Enterprises, APAC Adobe
Mr Parminder Singh
Chief Commercial and Digital Officer
Mediacorp Pte Ltd
Mr Andrew David Jonathan Spink
Former Chief Executive Officer
HBO Asia